Hupp ToyotaLift is your end-to-end material handling partner — backed by Toyota. Trusted by local businesses since 1982.
Proudly serving Iowa and Western Illinois for over 40 years, we’re a family-owned, people-first company with deep roots in the community and a genuine commitment to your success.
Contact Us
285 33rd Ave SW
Cedar Rapids, IA 52404
At Hupp ToyotaLift, we take the guesswork out of equipment and fleet management. Our services are designed to support your operation from the ground up.
At Hupp ToyotaLift, we deliver comprehensive material handling solutions that keep your business moving safely and efficiently.
Whether you’re looking to grow your fleet, streamline your operations, or adopt the latest automation technology, we offer everything you need under one roof — with local service and global strength.
Get expert insight on warehouse layouts, traffic flow, racking, and more. We’ll assess your space and recommend solutions that improve safety and productivity.
We carry the full line of Toyota forklifts, along with pre-owned units that meet our high-quality standards. Choose from electric, LPG, reach trucks, pallet jacks, and more.
Need short-term or seasonal coverage? We offer both short and long-term rentals, including maintenance and service.
Toyota’s financing specialists will tailor payment plans to fit your budget — whether you’re purchasing one unit or an entire fleet.
We service all makes and models! With around-the-clock mobile support, certified technicians, and a thriving parts inventory, we keep your downtime to a minimum.
Maintain performance and reduce costs with access to a wide range of genuine Toyota and aftermarket parts, in stock and ready to ship.
Use Toyota’s powerful MyToyota and MyInsights telematics to monitor fleet usage, optimize performance, and improve safety across your operation.
Stay competitive by equipping your warehouse with AGVs and intelligent automation to increase efficiency and lower operational expenses.
From operator training to safety audits, we help ensure your team is compliant, competent, and confident in using your equipment.
As an official Toyota forklift dealer, we bring you:
Toyota is the #1 forklift brand in the world, and we proudly uphold that standard through every product, part, and service we deliver.
Since 1982, Hupp ToyotaLift has been locally owned and operated. We believe that business is built on relationships, not transactions. That’s why we’re focused on:
When you call us, you’re not routed to a call center. You’re connected to a real person who knows your business and understands your goals.
We don’t just supply equipment — we help you create safer, smarter, and more sustainable operations. Let us help you meet today’s challenges, and tomorrow’s goals.
OSHA-compliant, ergonomic equipment that puts operator safety first.
Energy-efficient options, including electric forklifts and hybrid technology.
Waste-reducing practices and systems that lower total cost of ownership.
Automation tools to reduce repetitive tasks and improve accuracy.
When you work with Hupp ToyotaLift, you get the best of both worlds:
Our customers range from small family-owned warehouses to large distribution centers — and they all count on us to keep their industry running efficiently.
Whether you’re: Expanding your business, Replacing outdated equipment, Seeking expert service and support, or just need advice on your next step…
Let us design a custom material handling strategy for your operation — built on Toyota reliability, backed by expert support, and tailored to your needs.