With a reputation for world-class products, personalized service, and a commitment to your success, Hupp ToyotaLift delivers more than just equipment; we deliver solutions that drive efficiency, safety, and growth.
For companies that require reliable, innovative, and comprehensive material handling solutions, Hupp ToyotaLift is the trusted partner that combines the power of Toyota’s #1 global forklift technology with a customer-centric approach. Hupp ToyotaLift offers a full suite of material handling services—ranging from equipment sales to expert consultation and ongoing maintenance—tailored to meet each customer’s unique needs. Our commitment to staying at the forefront ensures our customers not only meet today’s challenges, but thrive and remain competitive in a rapidly evolving environment.
We are dedicated to creating a future where innovation and tradition empower industries and elevate communities. We strive to be the leading provider of material handling solutions, recognized for our cutting-edge technology and unwavering customer commitment. By fostering lasting partnerships built on trust and responsiveness, we ensure every customer feels like part of our family. Together, we drive operational efficiency and advancement, setting new standards for reliability.
We will accomplish this mission by:
At Hupp ToyotaLift, our business is built on solid values. Our core principles guide every interaction and decision we make to keep your operation running strong.
Act ethically & transparently in all customer and business dealings, prioritizing doing the right thing over personal gain.
Push past the status quo with bold and progressive ideas, challenging deeply ingrained assumptions & traditional methods.
Driven to excel and adapt when faced with challenges.
With mutual respect, we achieve more through collaboration and working together.
We are responsible for our words, our actions, and our results.
Our journey is intertwined with yours, and we’re honored to support your success every step of the way.
At Hupp ToyotaLift, our story begins over a century ago with William Hupp, who in 1912 started a small venture wiring grain mills and elevators. Guided by a deep commitment to quality, his son Julian then took the reins, shifting the focus to electric motors and power tools. This evolution not only strengthened our foundation, but set us on a path of innovation and customer dedication as Hupp Electric Motors.
When Bob Hupp, son of Julian, stepped in during the 1970's, he and Executive Vice President Chuck Engler infused the business with a heartfelt commitment to service. They believed that every customer deserved our support, day or night. This philosophy of care and accountability is deeply embedded in the essence of Hupp ToyotaLift, creating a legacy of trust and reliability.
In 1982, we embraced new horizons by acquiring Power Lift, Inc., founding Hupp ToyotaLift. This established our position as the exclusive Toyota forklift dealership serving the majority of Iowa and Western Illinois. More than just a name change, it was our commitment to offering you the best in material handling solutions alongside our trusted motor services.
Today, as a proud family owned and operated business, we are driven by our mission to keep your operations running efficiently. We believe in building strong relationships, listening to your needs, and providing top-tier products and expedited repairs. Our team remains flexible and proactive, always ready to introduce the latest technological advancements to better serve you.
At Hupp ToyotaLift, we’re not just about machinery; we’re about people. As a family-run business since its inception, Hupp Electric Motors and Hupp ToyotaLift have built a solid foundation on values passed down through generations. Our commitment to service and industry leadership has made us a trusted name in electrical solutions, setting the stage for future innovations while honoring our rich legacy.